It is our most primitive emotions and feelings that drive creativity. It is the fundamental quality of the human being, it is what generates us an evolutionary need and gives us unparalleled abilities to improve our quality of life.
The greatest need is not to adapt to the media but to face that we have adapted, every change involves a break, assimilating the abandonment of a part to welcome a new being.
In our condition is evolution, and for this the expression, communication and the reach of beauty as a reference and impulsive engine are necessary.
Food, bed, fire and art.
Art is a common part of all the basic needs of the human being, coexists with all its activities and is necessary for the improvement of anyone.
Beauty is the engine of our instincts, it is the engine of all our actions, our perception of the sublime, what calls us to be better. And it is that beauty no longer has a pattern, it has lost its forms, each one has its own, but always supported by truth, love.
We believe in color, line, subtlety, the massive and the invasive, the structural, in delicacy, in form and in chaos. Everything has a place.
Art is something that we must integrate into our daily habits, it is the best way to live with all our inconsistencies, necessary to continue evolving.
We are convinced that art has to be a part and be present in all economic, social and spiritual activities.
Conceive art as an element of primary support that all sectors must include in their environment for stability and growth. The need to open bridges between social groups that are believed to be very different, denying the possibility of enrichment.
Art and culture as the basis of a fair and prosperous society.
The art sector as a power to invest as a guarantee of a community that expresses and communicates, key to its evolution and an essential requirement for continuous development.
Where there is art, there is technology, where there is art, there is wealth. There’s love.